Messages: An Introduction to Communication
juin 2016 · Routledge
Ebook
240
Pages
family_home
Admissible
info
À propos de cet ebook
This brief introductory textbook to the field of communication offers the advantages of Arthur Asa Berger’s informal writing style and flair for popular culture examples aimed to engage students. Designed for the basic course in communication departments, Berger introduces the key theorists who shaped our concepts of communication while also describing the varied processes and settings in which communication occurs. Messages is a strong option for instructors who want a student-friendly alternative to the standard encyclopedic textbook.This text:•Contains chapters on key contemporary topics such as social media, communication and identity, and visual communication •Includes accessible popular cultural examples ranging from advertisements to folk tales to James Bond films, all based on Berger’s years of expertise as an author and scholar in mass media and popular culture•Incorporates useful pedagogical features such as exercises, quotes from key theorists, and cartoons
This brief introductory textbook to the field of communication offers the advantages of Arthur Asa Berger’s informal writing style and flair for popular culture examples aimed to engage students. Designed for the basic course in communication departments, Berger introduces the key theorists who s...
Quelques mots sur l'auteur
Arthur Asa Berger is professor emeritus of Broadcast and Electronic Communication Arts at San Francisco State University, where he taught between 1965 and 2003. ished in the United States and abroad, numerous book reviews, and more than 70 books on the mass media, popular culture, humor, tourism, and everyday life. Among his books are Bloom’s Morning, The Academic Writer’s Toolkit: A User’s Manual; Media Analysis Technique; Seeing is Believing: An Introduction to Visual Communication; Ads, Fads And Consumer Culture; The Art of Comedy Writing; and Shop ‘Til You Drop: Consumer Behavior and American Culture. Berger is also an artist and has illustrated many of his books. He has also written a number of comic academic mys[1]teries, such as Postmortem for a Postmodernist, Mistake in Identity, The Mass Comm Murders: Five Media Theorists Self[1]Destruct, and Durkheim is Dead: Sherlock Holmes is Introduced to Sociological Theory. His books have been translated into German, Italian, Russian, Arabic, Swedish, Korean, Turkish, Farsi, and Chinese, and he has lectured in more than a dozen countries in the course of his career.
Arthur Asa Berger is professor emeritus of Broadcast and Electronic Communication Arts at San Francisco State University, where he taught between 1965 and 2003. ished in the United States and abroad, numerous book reviews, and more than 70 books on the mass media, popular culture, humor, tourism,...
Attribuez une note à ce ebook
Faites-nous part de votre avis.
Informations sur la lecture
Téléphones intelligents et tablettes
Installez l'appli Google Play Livres pour Android et iPad ou iPhone. Elle se synchronise automatiquement avec votre compte et vous permet de lire des livres en ligne ou hors connexion, où que vous soyez.
Ordinateurs portables et de bureau
Vous pouvez écouter les livres audio achetés sur Google Play en utilisant le navigateur Web de votre ordinateur.
Liseuses et autres appareils
Pour pouvoir lire des ouvrages sur des appareils utilisant la technologie e-Ink, comme les liseuses électroniques Kobo, vous devez télécharger un fichier et le transférer sur l'appareil en question. Suivez les instructions détaillées du centre d'aide pour transférer les fichiers sur les liseuses électroniques compatibles.
