Over dit e-boek
Market Entry provides a comprehensive guide to navigating the complexities of international expansion, focusing on the critical decisions that determine success in new markets. The book emphasizes a data-driven approach, arguing that aligning a companyâs capabilities with the specific characteristics of a target market is paramount. For instance, many market entry strategies fail due to insufficient market research. It uniquely blends strategic decision-making with operational execution, offering a roadmap for brand establishment and managing international operations. The book progresses from fundamental concepts like market analysis and cultural adaptation to detailed examinations of market selection criteria, entry mode strategies (such as exporting, licensing, and foreign direct investment), and post-entry growth. Readers will find valuable insights into building a strong local brand and adapting products to meet local needs. The book draws from diverse sources, including academic research and real-world case studies, to provide practical guidance for business students, entrepreneurs, and managers involved in global enterprises.
Market Entry provides a comprehensive guide to navigating the complexities of international expansion, focusing on the critical decisions that determine success in new markets. The book emphasizes a data-driven approach, arguing that aligning a companyâs capabilities with the specific character...
Meer ontdekken
Dit e-boek beoordelen
Geef ons je mening.
Informatie over lezen
Smartphones en tablets
Installeer de Google Play Boeken-app voor Android en iPad/iPhone. De app wordt automatisch gesynchroniseerd met je account en met de app kun je online of offline lezen, waar je ook bent.
Laptops en computers
Via de webbrowser van je computer kun je luisteren naar audioboeken die je hebt gekocht op Google Play.
eReaders en andere apparaten
Als je wilt lezen op e-ink-apparaten zoals e-readers van Kobo, moet je een bestand downloaden en overzetten naar je apparaat. Volg de gedetailleerde instructies in het Helpcentrum om de bestanden over te zetten op ondersteunde e-readers.
