Agile PR: Expert Messaging in a Hyper-Connected, Always-On World

Marian Salzman

Jan 2017 · Sold by AMACOM

Ebook

272

Pages

Eligible

About this ebook

Public relations maverick Marian Salzman goes behind the scenes of creative powerhouse Havas PR, revealing the newest, most effective tactics for championing brands, organizations, and causes.

Today’s news landscape is more crowded and varied than ever before and is only growing more diverse. From bloggers to influencers to citizen journalist to all that is coming up over the horizon, learning how to effectively build brands has become a 24/7 mission for even the most experienced PR firms, let alone the lone enterprise. So where does one even begin to take on such an endeavor? Look no further!

In Agile PR, individuals and businesses seeking to build either their brand or that of a client can learn how to:

Use newscrafting to help you or your client be the news
Personalize pitches to reporters and bloggers
Master the art of storytelling
Create branded hashtags that get shared
Gain exposure at SXSW, TED, and other key conferences
Get bumped to the top of online searches

Punctuated by case studies from the United Nations Foundation, Wyclef Jean, Sears, and other campaigns, Agile PR unlocks industry secrets to help anyone broaden their reach and increase their impact.

Public relations maverick Marian Salzman goes behind the scenes of creative powerhouse Havas PR, revealing the newest, most effective tactics for championing brands, organizations, and causes. Today’s news landscape is more crowded and varied than ever before and is only growing more diverse. Fro...

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About the author

MARIAN SALZMAN is CEO of Havas PR North America and chair of the Havas PR Global Collective. A top trendspotter and award-winning blogger, she has written for Adweek, Forbes.com, The Huffington Post, The Guardian, and more.

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