Innovation and Export: The Joint Challenge of the Small Company
Nov 2021 · Sold by John Wiley & Sons
Ebook
192
Pages
Tools
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About this ebook
The concepts of innovation and export are traditionally considered in isolation, both within companies and within the support organizations dedicated to them. As a result, within this broad research field, very little academic work has focused on how to implement their relationship at an operational level. This book proposes a joint diagnostic tool for SMEs, highlighting good practices to be mastered in order to simultaneously improve innovation and export performance, in the form of a virtuous circle. Innovation and Export focuses on the integration of innovation and export into the strategic management of SMEs, for which the use of synergies is a powerful lever to overcome any difficulties in mobilizing significant resources.
The concepts of innovation and export are traditionally considered in isolation, both within companies and within the support organizations dedicated to them. As a result, within this broad research field, very little academic work has focused on how to implement their relationship at an operatio...
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About the author
Manon Enjolras is Assistant Professor at the ERPI laboratory (Université de Lorraine, France). She works on metrology of innovation processes and the application of multi-criteria analysis methodologies for the design of decision support tools for enterprises.
Manon Enjolras is Assistant Professor at the ERPI laboratory (Université de Lorraine, France). She works on metrology of innovation processes and the application of multi-criteria analysis methodologies for the design of decision support tools for enterprises.
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