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Management knowledge is valuable not only to MBA students. Professionals, entrepreneurs, executives, aspiring managers, and anyone involved in business decisions can benefit from understanding how organizations manage finance, people, markets, operations, and strategy. Yet finding the time to study these subjects in depth can be difficult.
MBA 12-Day addresses this challenge by dividing essential management learning into twelve focused sections. Each day introduces an important area of business and explains its fundamental concepts in an accessible and practical manner.
The book covers major areas of management education, including accounting and financial statements, marketing, organizational behaviour, and strategic management, together with other essential subjects that contribute to an understanding of how businesses operate and managers make decisions.
Rather than overwhelming readers with academic detail, the book concentrates on the principles, models, concepts, and practical applications that provide a foundation for understanding business and management. Complex ideas are presented in a form intended to make them easier to grasp, review, and apply.
The twelve-day structure also makes the book useful as a management refresher. Readers who have previously studied business or management can revisit important concepts systematically, while newcomers can use it as an introduction to the language and thinking of management.
MBA 12-Day is suitable for students, working professionals, aspiring managers, entrepreneurs, executives, and readers seeking a compact overview of MBA and management fundamentals. It can be read sequentially over twelve days or consulted selectively when a particular business subject needs refreshing.
Written by an author with postgraduate qualifications in management and extensive experience as a Corporate HR executive, faculty member, and management consultant, the book combines academic foundations with a practical understanding of organizations and managerial work.
Whether used as an introduction, a refresher, or a quick reference, MBA 12-Day provides a structured way to strengthen understanding of essential business and management concepts—one focused subject at a time.
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The author, Gyan Shankar, a management consultant and faculty enable individuals to realize and release their full potential. He works extensively with individuals and teams in organizations as well as many non-corporate organizations. He holds masters’ degrees & post graduate diplomas in management & humanities i.e., MBA, PGDBM, PGDHRD, PGDTD, MA (double).
