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About the author
About the Author
Lura Lawler is a technology strategist and futurist with over fifteen years of experience advising startups, government agencies, and Fortune 500 companies on the intersection of emerging technology and human behavior. She holds a master’s degree in Science and Technology Studies from the University of Edinburgh, where her research focused on the social construction of technological plausibility and the role of narrative in shaping innovation pathways.
As the founder of Plausible Futures Consulting, she has helped clients in aerospace, energy, and defense develop realistic technology roadmaps that account for regulatory, economic, and cultural friction points. Her work has been cited in policy briefs by the European Commission’s Joint Research Centre and the U.S. National Science Foundation’s Future of Work program.
Lura is also a contributing writer for *Wired* and *IEEE Spectrum*, where she covers topics ranging from quantum computing ethics to the infrastructure challenges of autonomous vehicles. Her previous book, *Tech That Sticks: Why Some Innovations Succeed and Others Fail*, was praised by *Publishers Weekly* for its “refreshingly grounded approach to predicting which technologies will actually change the world.”
When not consulting or writing, she speaks regularly at conferences such as SXSW, the World Future Society’s annual summit, and the Technology and Society Forum at MIT. She also runs an online workshop series called “Worldbuilding for Engineers,” which has attracted thousands of participants from the game design, fiction writing, and product development communities.
Lura lives in Portland, Oregon, with her partner and two cats, where she is currently working on a novel set in a world where brain-computer interfaces have become as common as smartphones—and just as prone to privacy scandals. She believes that the best way to prepare for the future is to imagine it in vivid, flawed, and plausible detail.
