Bewitching Consumer Culture: Witchcraft, Feminism and Markets
Mar 2026 · Edward Elgar Publishing
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About this ebook
The witch figure has long inspired fear and fascination, and the witch-hunts and widespread persecution of women over time have made the witch a powerful figure for feminism. This book explores the growing interest in witchcraft in the marketplace, revealing how the witch has evolved into a feminist heroine for our times.
The witch figure has long inspired fear and fascination, and the witch-hunts and widespread persecution of women over time have made the witch a powerful figure for feminism. This book explores the growing interest in witchcraft in the marketplace, revealing how the witch has evolved into a femin...
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About the author
Lorna Stevens, Associate Professor of Marketing, School of Management, University of Bath and Pauline Maclaran, Emeritus Professor, Royal Holloway University of London, UK
Lorna Stevens, Associate Professor of Marketing, School of Management, University of Bath and Pauline Maclaran, Emeritus Professor, Royal Holloway University of London, UK
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