The Deep Focus Method

Lisa Coffin is a writer, researcher, and speaker who helps professionals reclaim their attention in an age of engineered distraction. She spent more than a decade working in product design and team leadership at technology companies, where she watched talented colleagues lose their deepest hours to the very tools they were building. That experience sent her into years of study — across cognitive psychology, habit research, and the history of work — and into direct experimentation with hundreds of professionals in high-interruption environments: software engineers, executives, clinicians, academics, and creative workers.

Her writing on focus, attention, and the design of work has appeared in business and technology publications, and she speaks to teams and organizations about building cultures that respect concentration as a finite resource. She is a firm believer that the most valuable professional skill of the twenty-first century is the ability to think, undisturbed, for one sustained hour.

Lisa lives in Portland, Oregon, with her family and a deliberately boring phone. *The Deep Focus Method* is her first book.