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Alfred P. Sloan Jr. was an undisputed titan of the auto industry. He outsmarted legendary carmaker Henry Ford, essentially invented marketing as we know it today, and pioneered the very concept of corporate management. He personified the twentieth-century Organization Man, whose work was his life, and he built General Motors into the world's most successful industrial enterprise, dominating the Fortune 500 for half a century. Despite these accomplishments, Sloan remains an elusive and tantalizing figure. Here, in this short-form book, is his little-told story, with timeless lessons for every businessperson.
Alfred P. Sloan Jr. was an undisputed titan of the auto industry. He outsmarted legendary carmaker Henry Ford, essentially invented marketing as we know it today, and pioneered the very concept of corporate management. He personified the twentieth-century Organization Man, whose work was his life...
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Will Peters is the author of Leadership Lessons: Warren Buffett, Leadership Lessons: Ronald Reagan, and Leadership Lessons: Margaret Thatcher.
Will Peters is the author of Leadership Lessons: Warren Buffett, Leadership Lessons: Ronald Reagan, and Leadership Lessons: Margaret Thatcher.
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