Content Is King

· Sold by Simon and Schuster
Ebook
174
Pages
Eligible

About this ebook

Your brand is unique. Your website content should be, too.

Many businesses believe they know what sets their brand apart from the competition, only to discover they aren’t connecting with their audience. With Content is King as your guide, you’ll uncover your accurate Unique Value Proposition, so you can reach the customer-base that’s been searching for you. Learn to craft quality, authentic content that converts window-shoppers into returning customers. 

In an increasingly digital age, website content is the pinnacle launch pad that prompts your audience to act. Establish your brand values, determine the needs of your niche audience, and curate a website that highlights the exclusive opportunities only you can offer with Content is King as your go-to handbook.

Discover how to: 

  • Build your content marketing strategy from scratch 
  • Define your Unique Value Proposition and tell your own story
  • Navigate Search Engine Optimization and direct high-volume traffic to your platform
  • Discern your buyer’s journey to customize and enhance your patron’s experience


Take your content to new heights with top-grade editorial, today!
Your brand is unique. Your website content should be, too. Many businesses believe they know what sets their brand apart from the competition, only to discover they aren’t connecting with their audience. With Content is King as your guide, you’ll uncover your accurate Unique Value Proposition, s...

Discover more

About the author

Laura Pennington Briggs is a former middle school teacher turned freelance writer, project manager, and online course creator. Since leaving her teaching career in 2012 to pursue freelance writing, she's helped more than 6,000 students launch or optimize their freelance business. She's been featured in Inc., the Huffington Post, and Business Insider. Laura is also a PhD candidate in public administration and policy at Virginia Tech. She blogs at Better Biz Academy.
Laura Pennington Briggs is a former middle school teacher turned freelance writer, project manager, and online course creator. Since leaving her teaching career in 2012 to pursue freelance writing, she's helped more than 6,000 students launch or optimize their freelance business. She's been featu...

Rate this ebook

Tell us what you think.

Reading information

Smartphones and tablets
Install the Google Play Books app for Android and iPad/iPhone. It syncs automatically with your account and allows you to read online or offline wherever you are.
Laptops and computers
You can listen to audiobooks purchased on Google Play using your computer's web browser.
eReaders and other devices
To read on e-ink devices like Kobo eReaders, you'll need to download a file and transfer it to your device. Follow the detailed Help Center instructions to transfer the files to supported eReaders.