This groundbreaking work uncovers the hidden psychology and strategy behind modern propaganda, tracing its evolution from totalitarian regimes to the digital firehose of falsehoods that flood our screens today. Drawing on thinkers from Nietzsche to Hannah Arendt, and modern voices like Tristan Harris, Kunal Kapoor dissects how attention, emotion, and identity are weaponized to control perception.
Each chapter guides readers through the anatomy of manipulation — from the death of shame and the collapse of reality to the erosion of trust and the age of noise — before leading them toward clarity and resilience. More than an exposé, this is a manifesto for psychological freedom and moral courage.
Wise, poetic, and deeply human, Why Obvious Lies Make Great Propaganda is not just a warning — it’s a guide to seeing clearly again.