About this ebook
How to Grow on LinkedIn is a practical guide to building an audience without chasing empty follower counts or meaningless virality. Kunal Kapoor shows you how to create Relevant Attention—visibility among the people who actually matter to your career or business.
Inside, you'll learn how to define what you want to be known for, find your niche, develop a distinctive point of view, build a LinkedIn profile that converts visitors into opportunities, grow a relevant professional network, and consistently create content worth reading.
The book also breaks down hooks, storytelling, content formats, newsletters, comments, analytics, ethical direct messaging, personal branding, and the relationship between attention and opportunity.
With practical frameworks including the Relationship Map, Content Idea Engine, Authority Ladder, 90-Day LinkedIn Growth System, content templates, hook examples, and DM scripts, this book provides a repeatable system for turning LinkedIn into a long-term professional asset.
