Krista Ortega is a web design educator and digital publishing consultant with over twelve years of experience helping non-technical professionals establish their online presence. She founded SiteReady Studio, a consulting practice that has guided more than 800 small business owners, freelancers, and creative professionals through the process of building their first websites using no-code platforms.
Krista's approach to web design education grew out of her own frustration as a new business owner trying to navigate the technical jargon and conflicting advice she found online. After spending weeks struggling to launch a simple portfolio site, she realized that the existing resources assumed too much prior knowledge. She began documenting her process, creating step-by-step guides that broke every task into manageable pieces — and her clients started asking for copies of her notes. That demand led to her first workshop series, which eventually grew into a full curriculum taught through community colleges, small business development centers, and online learning platforms.
She has been a featured speaker at the Small Business Web Design Summit, the No-Code Conference, and multiple WordCamp events, where she advocates for accessible web design education and demystifying technology for non-technical audiences. Her articles on website strategy and no-code design have appeared in Entrepreneur, Small Business Trends, and the Squarespace Blog.
Krista holds a Bachelor of Arts in Communications from the University of Oregon and a professional certification in User Experience Design from the Nielsen Norman Group. She lives in Portland, Oregon, where she runs SiteReady Studio, maintains a small herb garden on her apartment balcony, and volunteers with TechGirls, a nonprofit that introduces middle school students to careers in technology.
When she's not helping someone launch their first website, Krista can be found testing new no-code tools, hiking the trails of the Pacific Northwest with her rescue dog, or experimenting with sourdough bread recipes in her tiny kitchen. She believes that everyone deserves a corner of the internet to call their own, and that the only prerequisite for building a website is the willingness to try.