Here's what almost nobody told you: selling is not scheming, and it is not pressuring. Selling is serving someone through a decision they already want to make.
Sales Made Simple makes the real machinery of honest selling simple for everyday people: why selling is serving and the six-step sequence every sale runs on, buyer psychology and the four buyer styles, prospecting without pestering, qualification and the three green lights, the discovery conversation and the 70/30 rule, presenting your solution so it lands, objection handling without pressure, how to say your price plainly, the honest close, follow-up systems, negotiation fundamentals, pipeline math, and the Honest Seller's Code. Written from a Christian worldview — honest weights (Proverbs 11:1), the customer as neighbor, excellence as worship (Colossians 3:23) — but practical for any reader. No pressure tactics, no manipulation. Just the real mechanics, made simple, with a running worked example (Carlos, an Inglewood plumber) in every chapter. The sibling of Marketing Made Simple, not its twin: marketing finds the people; sales is the conversation that converts.