ChatGPT Prompt Engineering for Digital Marketers

· Karen Sawicki
Ebook
203
Pages
Tools
Eligible

About this ebook

ChatGPT Prompt Engineering for Digital Marketers is a detailed, practical guide to ChatGPT Prompt Engineering for Digital Marketers for readers who want a clear path from understanding the topic to using it confidently in real situations. The book is designed as a structured learning companion rather than a shallow overview: it introduces the core ideas, explains why they matter, then develops them through realistic examples, guided practice, scenario-based explanations, and common mistakes to avoid. Readers are taken step by step from foundational concepts into everyday applications, with each chapter building on the previous one so the material feels progressive, usable, and easy to revisit. The main areas of focus include The Prompt Advantage – Why Marketers Must Master ChatGPT, How ChatGPT Reads Your Mind – A Marketer’s Guide to AI Comprehension, The SPARK Framework – Strategy, Persona, Action, Reference, Keyword, Prompts That Write Blog Posts, Emails, and Social Content, Email Campaigns That Convert – Prompt-Driven Subject Lines and Body Copy, Ad Copy That Clicks – A/B Testing Prompts for Facebook and Google, SEO Supercharging – Prompts for Keyword Research, Titles, and Meta Descriptions, Know Your Audience – Crafting Personas and Market Research Prompts, Building Sales Funnels with AI – From Awareness to Conversion, 10 Common Prompt Mistakes (and How to Fix Them), giving the book a concrete learning arc that moves from orientation and confidence-building to applied communication, problem solving, and independent practice. The writing style is direct, supportive, and accessible, making the book suitable for self-study, classroom reinforcement, professional development, or personal improvement. It emphasizes practical understanding over abstract theory, so readers can immediately connect the lessons to conversations, decisions, habits, and challenges they are likely to face outside the page. By the end of the book, readers should have not only a stronger grasp of the subject, but also a collection of repeatable strategies, useful language patterns, mental models, and practical routines they can continue applying after they finish reading.
ChatGPT Prompt Engineering for Digital Marketers is a detailed, practical guide to ChatGPT Prompt Engineering for Digital Marketers for readers who want a clear path from understanding the topic to using it confidently in real situations. The book is designed as a structured learning companion ra...

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About the author

Karen Sawicki is a digital marketing strategist and AI adoption expert with over 15 years of experience across B2B and B2C sectors. She has led marketing teams at SaaS companies and agencies, driving revenue growth through data-driven content and automation. In 2023, she founded PromptLab, a consultancy that helps marketing teams integrate large language models into their daily workflows without sacrificing brand quality. Karen is a frequent speaker at industry events like MarketingProfs B2B Forum and Content Marketing World, where she demystifies AI tools for non-technical marketers. Her previous book, *Automate Your Lead Gen: A Practical Guide*, was a bestseller on Amazon in the marketing automation category. When she’s not crafting prompts, she runs experiments on her own e-commerce store, testing everything from AI-generated product descriptions to chatbot-driven customer service. She holds an MBA from the University of Michigan and lives in Austin, Texas, with her family and two rescue dogs.

Karen Sawicki is a digital marketing strategist and AI adoption expert with over 15 years of experience across B2B and B2C sectors. She has led marketing teams at SaaS companies and agencies, driving revenue growth through data-driven content and automation. In 2023, she founded PromptLab, a cons...

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