About this ebook
Domino’s MENA: Growth, Branding, and Franchise Strategy in the Middle East and North Africa offers a focused exploration of how a global quick-service restaurant brand builds relevance, scale, and customer loyalty across one of the world’s most diverse and dynamic regions. From market entry and franchise development to localized branding, digital ordering, menu adaptation, and operational execution, this book examines the strategic choices that shape Domino’s performance in MENA markets. Readers will discover how international brands balance global consistency with local culture, consumer preferences, competitive pressures, and evolving economic conditions. The book highlights the role of franchise partnerships, real estate strategy, supply-chain coordination, pricing, promotions, technology, delivery platforms, and customer experience in creating sustainable growth. It also considers how branding and marketing can connect with consumers across different languages, lifestyles, and national markets while maintaining a recognizable global identity. Whether you are a business student, marketing professional, franchise operator, entrepreneur, investor, or fast-food industry enthusiast, this practical analysis provides valuable insights into international expansion and regional strategy. Domino’s MENA is a useful guide to understanding franchise business models, restaurant growth strategy, brand localization, food-service marketing, and the competitive landscape of the Middle East and North Africa. Explore the forces behind one of the region’s most recognizable pizza brands and gain a deeper perspective on how global food-service companies grow in complex emerging markets.
Domino’s MENA: Growth, Branding, and Franchise Strategy in the Middle East and North Africa offers a focused exploration of how a global quick-service restaurant brand builds relevance, scale, and customer loyalty across one of the world’s most diverse and dynamic regions. From market entry and f...
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About the author
KM Khushaboo is an author and business researcher focused on global brands, franchise strategy, marketing, and growth in emerging markets. With particular interest in the Middle East and North Africa, KM Khushaboo examines how international companies adapt branding, operations, and customer experiences to diverse regional environments. Through accessible business analysis, the author explores restaurant industry trends, market expansion, digital commerce, and strategic localization. Domino’s MENA reflects this commitment to making international business and franchise strategy practical for students, professionals, entrepreneurs, and industry readers.
KM Khushaboo is an author and business researcher focused on global brands, franchise strategy, marketing, and growth in emerging markets. With particular interest in the Middle East and North Africa, KM Khushaboo examines how international companies adapt branding, operations, and customer exper...
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