Juan Moisés de la Serna is a Doctor in Psychology, Master in Neuroscience and Behavioral Biology, and a Specialist in Clinical Hypnosis, recognized by the International Biographical Center (Cambridge - UK) in 2010 as one of the hundred best health professionals in the world. He has developed his teaching in different national and international universities. He is a scientific investigator who has participated in congresses, conferences and seminars; collaborator in various newspapers, digital media and radio programs; author of the blog "Cátedra Abierta de Psicología y Neurociencias" and of seventeen books on various topics. Currently he is working on research in the field of Big Data applied to health, for which he works with data from India, USA. or Canada among others- He complements this research by advising technological startups related to psychology and personal well-being