Malort: The Redemption of a Revered and Reviled Spirit
Sep 2024 · Chicago Review Press
Ebook
272
Pages
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About this ebook
Discover the unlikely story of Chicago's most infamous liqueur. This is more than just a drink; it's a cultural icon, a rite of passage, and a source of endless amusement (and revulsion). But how did Jeppson's Malört, a bitter Swedish-inspired spirit, become so deeply embedded in the Windy City's identity?
Josh Noel's Malört delves into the fascinating history of this polarizing drink, from its humble beginnings to its unlikely rise as a modern sensation. Explore the intertwined lives of Carl Jeppson, George Brode, and Pat Gabelick, the individuals who shaped Malört's destiny. Uncover the secrets behind its unique flavor, its marketing quirks, and its enduring appeal to Chicagoans and beyond.
This is a tale of business, culture, and personal relationships, revealing how a peculiar concoction became a symbol of Chicago's grit and independent spirit. Perfect for readers interested in:
- Chicago history and culture
- The alcohol industry and craft spirits
- Compelling business narratives
Discover the unlikely story of Chicago's most infamous liqueur. This is more than just a drink; it's a cultural icon, a rite of passage, and a source of endless amusement (and revulsion). But how did Jeppson's Malört, a bitter Swedish-inspired spirit, become so deeply embedded in the Windy City's...
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About the author
Josh Noel is the author of Barrel-Aged Stout and Selling Out. He wrote about beer and travel for the Chicago Tribune for over a decade; he has also contributed to This American Life and to the New York Times and other publications. He has become one of the nation's most recognizable beer journalists, winning multiple awards from the North American Guild of Beer Writers. He lives in Chicago with his wife and children.
Josh Noel is the author of Barrel-Aged Stout and Selling Out. He wrote about beer and travel for the Chicago Tribune for over a decade; he has also contributed to This American Life and to the New York Times and other publications. He has become one of the nation's most recognizable beer journali...
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