Apocalypse Capitalism: Economic Visions After Nuclear War
John Preston
Sep 2026 · Policy Press
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208
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About this ebook
Available open access digitally under CC-BY licence.
Is it easier to imagine the end of the world than the end of capitalism?
Drawing on extensive archival research in the UK and the US, this book uncovers how Cold War planners planned to keep capitalism alive even after a nuclear apocalypse.
Through scenario planning, US officials anticipated capitalist recovery, while UK strategies prioritised preserving elite power and restoring the class system.
By tracing these contrasting imaginaries, the book reveals how capitalism is projected beyond the apocalypse and explores alternative economic futures that emerge when the unthinkable is taken seriously.
This publication was supported by the University of Essex's open access fund .
Available open access digitally under CC-BY licence.
Is it easier to imagine the end of the world than the end of capitalism?
Drawing on extensive archival research in the UK and the US, this book uncovers how Cold War planners planned to keep capitalism alive even after a nuclear apocalypse.
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About the author
John Preston is Emeritus Professor of Sociology in the Department of Sociology and Criminology at the University of Essex.
John Preston is Emeritus Professor of Sociology in the Department of Sociology and Criminology at the University of Essex.
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