Services Marketing: People, Technology, Strategy

This book takes on a strong managerial approach presented through a coherent and progressive pedagogical framework rooted in solid academic research. It features cases and examples from all over the world and is suitable for students who want to gain a wider managerial view.

Supplementary Material Resources:
Resources are available to instructors who adopt this textbook for their courses. These include: (1) Instructor's Manual, (2) Case Teaching Notes, (3) PowerPoint deck, and (4) Test Bank. Please contact sales@wspc.com.

Adaptive Courseware:
Adaptive Courseware for Smarter Learning is available to all customers who purchase this textbook.
Please contact sales@wspc.com with your proof of purchase, and we will set up your access code.

Key Features:

• Full-color visual aids promote learning and organizational frameworks capture essence of individual chapters in one look
• Content thoroughly revised to include real-life industry examples and global case studies supported by academic research
• Supplementary teaching materials complement the textbook to make teaching and assessment easier