A pioneer in the study of organizational listening, Jim Macnamara synthesizes his extensive research and knowledge surrounding this field in this Concise Introduction. Exploring how organizations including government departments and agencies, corporations, non-government organizations and institutions listen to their constituents and stakeholders, he highlights the essential role of listening in public communication.
A pioneer in the study of organizational listening, Jim Macnamara synthesizes his extensive research and knowledge surrounding this field in this Concise Introduction. Exploring how organizations including government departments and agencies, corporations, non-government organizations and institu...