The Discipline & Culture of Innovation: A Socratic Journey
Jan 2013 · Profit Editorial
star
3 reviews
Ebook
120
Pages
Tools
info
family_home
Eligible
info
About this ebook
Why do we forget about people when we talk about innovation? Innovation has been a popular subject for the last years. Bruce Nussbaum, perhaps exaggerating, said “Innovation died in 2008, killed off by overuse, misuse, narrowness, incrementalism and failure to evolve. It was done by CEOs, consultants, marketeers, advertisers and business journalists who degraded and devalued the idea by conflating it with change, technology, design, globalization, trendiness, and anything new. It was done by an obsession with measurement, metrics and maths and a demand for predictability in an unpredictable world.” If so, why another book on innovation? Because it is not one more book on the subject! It is a book that does not talk about innovation, but about people. Is there anything as important as people when innovating? This book describes how to create a true culture of innovation, a culture where innovation is not an objective, but a consequence.
Why do we forget about people when we talk about innovation? Innovation has been a popular subject for the last years. Bruce Nussbaum, perhaps exaggerating, said “Innovation died in 2008, killed off by overuse, misuse, narrowness, incrementalism and failure to evolve. It was done by CEOs, consult...
Discover more
Ratings and reviews
3 reviews
Rate this ebook
Tell us what you think.
Reading information
Smartphones and tablets
Install the Google Play Books app for Android and iPad/iPhone. It syncs automatically with your account and allows you to read online or offline wherever you are.
Laptops and computers
You can listen to audiobooks purchased on Google Play using your computer's web browser.
eReaders and other devices
To read on e-ink devices like Kobo eReaders, you'll need to download a file and transfer it to your device. Follow the detailed Help Center instructions to transfer the files to supported eReaders.
