Transformación Competitiva: Business Playbook

Ignacio Mallagray Izquierdo (Madrid, 1989) is Chief Marketing Officer at GILMAR Consulting Inmobiliario, a firm he joined in 2017 as Digital Director. He is a marketing professor at The Valley Digital Business School, a speaker at IE Business School, and a board member at Amrop Spain. He is the author of "Transformación Competitiva: Business Playbook" and co-author of "El Factor Edad" (LID Editorial, 2024). He previously worked at L'Oréal, Puig, Boston Consulting Group and Willis Towers Watson. He studied at Saint Louis University (Madrid), IE Business School, The Valley and Columbia Business School.