Ready for Everything: How the Best Companies Build for Any Future

Why do some companies prosper in both good times and bad, seemingly ready for everything, while others shatter at the first tremor of change? What are the levers that great leaders pull to prepare their organizations to be future-ready in a world of uncertainty?

To find out, Professor Howard Yu and his colleagues at IMD's Future Readiness Center developed a proprietary Future Readiness Indicator that uses hard data to assess a company's ability to prepare for long-term trends. Now, in Ready for Everything, Yu translates those insights into a practical guide that will help leaders prepare their own organizations for an uncertain world.

According to Yu, staying ahead means learning what's next, pioneering new approaches in the areas you know best, and believing in the compounding effects of continuous small improvements to drive sizeable long-term advantage.

Through detailed case studies, Yu shows that in fast-changing industries incumbents, even century-old companies, can hold a powerful edge—but only if they keep evolving quickly. He explains what future-ready leaders do to set their firms apart. And he lays out a new framework with tools you can put to work immediately to help your organization become ready for everything.