Gordon S Cresse is a writer and speaker who helps busy, ambitious people stop negotiating with themselves — and whose credentials in the subject are hard-won. For more than fifteen years he worked in marketing and communications while maintaining an impressive collection of half-finished projects, missed deadlines, and productivity systems abandoned after exactly eleven days. Out of that long, embarrassing, and ultimately instructive history came the observation at the heart of this book: his problem was never discipline or time, but the size of the first step. The 5-Minute Reset is the method he built from that insight and tested on himself first, then on teams, students, and the thousands of readers of his newsletter at gordonscresse.com.
Gordon speaks and leads workshops on habit design and the psychology of avoidance for companies, universities, and nonprofit organizations, where he has watched reluctant audiences become converts to the timer-setting ritual in a single session. His writing focuses on the emotional mechanics of starting: why we avoid, what forgiveness does to willpower, and how tiny promises rebuild the trust we have broken with ourselves. He lives in the Pacific Northwest, where he can reliably be found hiking, cooking oversized dinners, and starting — and this time, finishing — a new book of his own.