Over time, numerous layers—both literal and figurative—have obscured the original land that peasants and shepherds once sold cheaply to wealthy entrepreneurs. In tandem, media and tourism have consistently created an ideal environment for those in power. Now that this trend is slowing, no one knows which new paradise will emerge in Costa Smeralda. It is clear, however, that emerging forms of cultural, experiential, and sustainable tourism share little in common with today’s Costa Smeralda—suggesting that its current model is in need of rethinking.
Francesco Buscemi earned his PhD at Queen Margaret University in Edinburgh, focusing on the cultural construction of food on TV. He has taught media at the Catholic University of Milan, University of Stirling and University and Bournemouth, as well as media and tourism at IUAV and Insubria University. He received the Santander Research Grant Fund for his research on Nazi propaganda and meat. Buscemi has also worked as a TV writer, storyteller, and journalist. His most recent books include From Body Fuel to Universal Poison: Cultural History of Meat, 1900–the Present and Pasta, Pizza and Propaganda: Political History of Italian Food TV.