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The book begins by establishing the historical context, tracing the origins of trailers and their increasing sophistication before moving into a detailed discussion of how trailers became integral to marketing strategies. It connects to media studies, marketing and economics by showing how trailers contribute to constructing audience expectations and shaping cultural narratives.
What sets First Movie Trailers apart is its comprehensive look at the trailer's entire trajectory, from rudimentary beginnings to its current sophisticated form on digital platforms. The book adopts a professional and accessible approach, blending historical analysis with insights that will appeal to academic scholars and industry professionals. It culminates in an analysis of how contemporary trailers use digital platforms and social media to reach audiences globally, and the economic consequences thereof.
