Behind the Numbers. Dissecting Financial Statements, Cash Flows and 10-Ks for Smarter Picks
FINANCES 360
Miguel Muñoz
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164
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About this ebook
Before you buy a share, you should be able to answer a simple question: what exactly am I buying, and is it worth the price? Behind the Numbers gives individual investors the tools to answer it. It starts with the basics of fundamental analysis and understanding a business and its competitive environment, then works through the financial statements, the balance sheet in detail and the key ratios that reveal profitability, debt and cash generation. Two chapters cover 10-K and 10-Q reports, including using ChatGPT to speed up the work, followed by qualitative factors, management quality and free data sources. An 80/20 method shows how to get most of the insight with a fraction of the effort, the method's limits are discussed honestly, and a case study applies everything to a real company. For curious non-professionals who want to invest with their eyes open.
Before you buy a share, you should be able to answer a simple question: what exactly am I buying, and is it worth the price? Behind the Numbers gives individual investors the tools to answer it. It starts with the basics of fundamental analysis and understanding a business and its competitive env...
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