Exploiting Cognitive Biases
Feb. 2025 · Publifye AS
E-boek
82
Bladsye
Nutsgoed
info
family_home
Geskik
info
Meer oor hierdie e-boek
""Exploiting Cognitive Biases"" explores how unconscious biases influence our decisions and provides a practical guide for leveraging them in management, marketing, and negotiation. It argues that understanding biases like anchoring bias, confirmation bias, and loss aversion isn't just about avoiding pitfalls; it's about recognizing their potential as tools for persuasion and strategic thinking. The book delves into the psychology behind these biases, revealing how they subtly shape our judgments. For example, the scarcity bias can be ethically used to create a sense of urgency in marketing.
This book distinguishes itself by offering actionable strategies for harnessing cognitive biases, rather than simply identifying them. It progresses from introducing core concepts and categorizing biases by their mechanismsâmemory distortions, social influences, or emotional statesâto exploring practical applications in marketing, management, and negotiation. Ethical considerations are addressed, emphasizing responsible use. By drawing on experimental studies, case studies, and analyses of leadership styles, ""Exploiting Cognitive Biases"" provides a valuable resource for anyone seeking to improve their decision-making and influence others effectively.
""Exploiting Cognitive Biases"" explores how unconscious biases influence our decisions and provides a practical guide for leveraging them in management, marketing, and negotiation. It argues that understanding biases like anchoring bias, confirmation bias, and loss aversion isn't just about avoi...
Ontdek meer
Gradeer hierdie e-boek
Sê vir ons wat jy dink.
Lees inligting
Slimfone en tablette
Installeer die Google Play Boeke-app vir Android en iPad/iPhone. Dit sinkroniseer outomaties met jou rekening en maak dit vir jou moontlik om aanlyn of vanlyn te lees waar jy ook al is.
Skootrekenaars en rekenaars
Jy kan jou rekenaar se webblaaier gebruik om na oudioboeke wat jy op Google Play gekoop het, te luister.
E-lesers en ander toestelle
Om op e-inktoestelle soos Kobo-e-lesers te lees, moet jy ’n lêer aflaai en dit na jou toestel toe oordra. Volg die gedetailleerde hulpsentrumaanwysings om die lêers na ondersteunde e-lesers toe oor te dra.
