Selling Jesus: What's Wrong with Marketing the Church
Aug 2009 · Wipf and Stock Publishers
Ebook
166
Pages
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About this ebook
It's one thing to market cars and deodorant and hamburgers. It's another thing, says Doug Webster, to market Jesus and the gospel. Standing up to a spate of books and seminars that urge churches to model their mission on Madison Avenue methods, Webster sounds an urgently needed wake-up alarm.
Selling Jesus is a hard-hitting book that shows how Jesus is more than a product to be hawked, how seekers are more than a matter of meeting "felt needs."
But Selling Jesus doesn't merely challenge. It moves beyond penetrating criticism to the next step, suggesting faithful and powerful alternatives to marketing the church. Selling Jesus is a necessary book for those who are beginning to wonder if evangelism and missions really aren't synonymous with product promotion.
Selling Jesus is a hard-hitting book that shows how Jesus is more than a product to be hawked, how seekers are more than a matter of meeting "felt needs."
But Selling Jesus doesn't merely challenge. It moves beyond penetrating criticism to the next step, suggesting faithful and powerful alternatives to marketing the church. Selling Jesus is a necessary book for those who are beginning to wonder if evangelism and missions really aren't synonymous with product promotion.
It's one thing to market cars and deodorant and hamburgers. It's another thing, says Doug Webster, to market Jesus and the gospel. Standing up to a spate of books and seminars that urge churches to model their mission on Madison Avenue methods, Webster sounds an urgently needed wake-up alarm.
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About the author
Douglas D. Webster is Professor of Divinity at Beeson Divinity School. He also served as the senior pastor at First Presbyterian Church of San Diego (1993-2007). He has authored several books including A Passion for Christ: An Evangelical Christology, Soulcraft: How God Shapes Us Through Relationships, and The Discipline of Surrender: Biblical Images of Discipleship.
Douglas D. Webster is Professor of Divinity at Beeson Divinity School. He also served as the senior pastor at First Presbyterian Church of San Diego (1993-2007). He has authored several books including A Passion for Christ: An Evangelical Christology, Soulcraft: How God Shapes Us Through Relation...
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