E-Retailing Challenges and Opportunities in the Global Marketplace

Dixit, Shailja · Sinha, Amit Kumar

Feb 2016 · IGI Global

Ebook

358

Pages

Eligible

About this ebook

The internet has become a flexible platform upon which global retail brands can expand and grow. With a greater emphasis on and opportunity for new market opportunities in the digital sphere, the global retail market is undergoing an era of rapid transformation as new web-based retail models emerge to meet the needs of the modern consumer.

E-Retailing Challenges and Opportunities in the Global Marketplace explores the transformations occuring in the virtual marketplace as consumer needs and expectations shift to the new age of online shopping. Emphasizing the difficulties business professionals face in the digital age in addition to opportunities for market growth and new product development, this publication is a critical reference source for business professionals, product strategists, web managers, IT specialists, and graduate-level students in the fields of business, retail management, and advertising.

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About the author

Shailja Dixit has a PhD in Management and is a Gold Medalist in her Management Program. She is working as Associate Professor in the Department of Management at Amity University, Lucknow, India. Her research interests include social media, women entrepreneurship, consumer research, consumer decision making, branding, and new product diffusion. She has more than 15 research papers published in reputed peer reviewed journals. She is currently associated with many reputed Journals.

Amit Kumar Sinha has a PhD in Business Economics. He is working with Business School, at Amity University, Lucknow, India. His research interest includes Corporate Governance, Corporate Disclosure, Micro Finance, E-commerce, Digitalization of Banking and Financial Services. He is associated with several peer reviewed reputed journals as reviewer and member of editorial board. He has more than 12 research paper published with reputed peer reviewed journal. [Editor]

Shailja Dixit has a PhD in Management and is a Gold Medalist in her Management Program. She is working as Associate Professor in the Department of Management at Amity University, Lucknow, India. Her research interests include social media, women entrepreneurship, consumer research, consumer decis...

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