Innovative Teaching demonstrates how the classroom environment is similar to the marketplace. Educators, like businesses, for example, must capture and hold the attention of their audience while competing with a constant stream of "noise." With the introduction of the Internet and the wide use of social media, promoters understand that they must not only engage their audience, but also incorporate audience feedback into the promotional work and product or service they offer. Innovative Teaching shows educators how to take the best practices from business — and beyond — and recombine these resources for appropriate use in the classroom.