About this ebook
This book is an exploration of the counterintuitive aspects of growth. Seasoned online business leader and startup veteran David Norris combines insight from his hands-on experience with an unconventional approach of embracing paradox to propel both personal and business growth. He dives into strategic thinking, team leadership, and personal effectiveness, presenting a practical guide for founders, startup leaders, entrepreneurs and growth leaders as they face their own challenges.
"Growthadox" is an essential read for those prepared to challenge the status quo and navigate the non-obvious paths to success.
Praise for Growthadox
"An easy-to-read, down-to-earth, practitioners' guide to developing your business. Simple on the surface, there's so much to it; not only will you want to re-read it, it'll become indispensable desk reference as you grow" - Vicky Smith, CEO and Founder, Earth Changers.
"A pragmatic guide for startup and growth leaders that resonated with me deeply. David summarises core concepts and delivers insights and practical tips drawn from his own experience - this beautifully written book is both easy to action and devoid of jargon." - Divinia Knowles, Leadership Coach and Founder of London COO Roundtable
"This book is an absolute goldmine of advice and lessons learned. David has a wonderful way of simplifying complex matters in a fun and accessible way. So many ‘oh yeah’ moments as you read this gem of a book, it is relentlessly interesting with learnings from cover to cover" - Dan Hulme, CEO at The Sports Trust.
“It's very easy to find a book on starting out on an entrepreneurial journey but incredibly hard to find one that is relatable and relevant to your particular journey. David takes the best elements of start up advice and literature and summarises it perfectly into practical scenarios that will help any entrepreneur on their path to success, it's like a textbook for CEO's! I found it thought provoking and engaging from one of the most pragmatic and modest minds in the biz.” - Matt Fox - Snaptrip Group CEO
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About the author
David Norris is a seasoned internet leader, having worked in online operational, product, marketing and strategy roles since the turn of the century. This has been mainly in travel and hospitality, including four stints as Chief Operating Officer, three of which were scaling fast-growth venture capital-backed startups. He was later a VC investor at Forward Partners, incubating idea-stage startups, but now focuses on strategy and marketing in his role as Chief Growth Officer at Holiday Extras. David is also Non-Executive Director at The Sports Trust and mentors startup founders.
In his spare time, David enjoys travelling and being in the great outdoors. He’s keen on sports beginning with S, being a keen skier, skateboarder and sailor.
He’s in awe of adventurers and sporting heroes such as Amy Johnson, Ranulph Fiennes, Ernest Shackleton, Sky Brown and Ellen MacArthur, with their determination to take on adventure, challenge or adversity. He finds inspiration for new ideas by meeting new people and reading - he’ll always have a book on the go and an idea brewing.
He lives with his family in Deal, Kent.
