The Big Payback: The History of the Business of Hip-Hop
Nov 2011 · Sold by Penguin
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“There has never been a better book about hip-hop…a record-biz portrait that jumps off the page.”—A.V. Club
The perfect read for music lovers and business aficionados alike, The Big Payback reveals the secret histories of the early long-shot successes of Sugar Hill Records and Grandmaster Flash, Run DMC’s crossover breakthrough on MTV, the marketing of gangsta rap, and the rise of artist/entrepreneurs like Jay-Z.
THE INSPIRATION FOR THE VH1 SERIES THE BREAKS
The Big Payback takes readers from the first $15 made by a “rapping DJ” in 1970s New York to the multi-million-dollar sales of the Phat Farm and Roc-a-Wear clothing companies in 2004 and 2007. On this four-decade-long journey from the studios where the first rap records were made to the boardrooms where the big deals were inked, The Big Payback tallies the list of who lost and who won.
300 industry giants like Def Jam founders Rick Rubin and Russell Simmons gave their stories to renowned hip-hop journalist Dan Charnas, who provides a compelling, never-before-seen, myth-debunking view into the victories, defeats, corporate clashes, and street battles along the 40-year road to hip-hop’s dominance. INCLUDES PHOTOGRAPHS
The perfect read for music lovers and business aficionados alike, The Big Payback reveals the secret histories of the early long-shot successes of Sugar Hill Records and Grandmaster Flash, Run DMC’s crossover breakthrough on MTV, the marketing of gangsta rap, and the rise of artist/entrepreneurs like Jay-Z.
THE INSPIRATION FOR THE VH1 SERIES THE BREAKS
The Big Payback takes readers from the first $15 made by a “rapping DJ” in 1970s New York to the multi-million-dollar sales of the Phat Farm and Roc-a-Wear clothing companies in 2004 and 2007. On this four-decade-long journey from the studios where the first rap records were made to the boardrooms where the big deals were inked, The Big Payback tallies the list of who lost and who won.
300 industry giants like Def Jam founders Rick Rubin and Russell Simmons gave their stories to renowned hip-hop journalist Dan Charnas, who provides a compelling, never-before-seen, myth-debunking view into the victories, defeats, corporate clashes, and street battles along the 40-year road to hip-hop’s dominance. INCLUDES PHOTOGRAPHS
“There has never been a better book about hip-hop…a record-biz portrait that jumps off the page.”—A.V. Club
The perfect read for music lovers and business aficionados alike, The Big Payback reveals the secret histories of the early long-shot successes of Sugar Hill Records and Grandmaster Flash,...
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Ratings and reviews
20 reviews
behrouz yaghmaeian
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September 8, 2026
مادر هرچی ایرانیه سگ گایید تنظیمات گوشی منو عوض نکن بیناموس فیس بوک و اینستاگرام من کو من اجازه ندادم به‌گوگل به اس ام اس و کالم دسترسی داشته باشه خونه زندگی من کو کس مادرا من دارو نمیخوام‌خونه میخوام پول میخوام کارای کیریتون با صاحب کارای کیریتون و نمیخوام مادر سگ اگه آدم دوست و خونواده و وطن داشته باشه تو خیابون نمیخوابه بهش دارو بدن بیناموس تو خیابون دوای کیر و خایه بهش نمیدن موقع رانندگی بهش دارو نمیدن آدم دوست و خونواده دار یه شب بیرون میخوابه نه یه سال یه کار عوض میکنه نه صدتا
angelq0315
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February 19, 2016
Best look into the music industry I've ever read. Also very informative for those trying to get into the business
6 people found this review helpful
david hall
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January 6, 2013
A must read for those who truly want to know about not only the music but also the culture.
4 people found this review helpful
About the author
Dan Charnas, a veteran of the hip-hop music business, began his career scouting talent and promoting records for seminal rap label Profile Records and for Rick Rubin’s Def American Recordings. He penned some of the first cover stories for The Source magazine and was part of a generation of young writers who helped create hip-hop journalism. His writing has appeared in the Washington Post, the New York Press, and the Village Voice. He also worked as a segment producer for MTV’s The Lyricist Lounge Show. Charnas holds a master’s degree from the Columbia Graduate School of Journalism and was awarded a Pulitzer fellowship. He was born and lives in New York City.
Dan Charnas, a veteran of the hip-hop music business, began his career scouting talent and promoting records for seminal rap label Profile Records and for Rick Rubin’s Def American Recordings. He penned some of the first cover stories for The Source magazine and was part of a generation of young ...
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