Sport Technology Insights
About this ebook
Drawing on international cases, data, and examples throughout, the book outlines the history of technological change in sport before examining its contemporary impact across three key domains: sport consumers, sport organisations, and the intermediary and partner organisations that connect them. Covering major transformative technologies, from data analytics and artificial intelligence to the metaverse and wearables, the book explains the key trends, practical implications, and emerging opportunities associated with each, before considering what the future may hold for sport business in an era of accelerating technological change.
Clear, accessible, and free of unnecessary jargon, this primer is essential reading for students, managers, policymakers, and sport business professionals seeking to better understand the impact of technology on sport.
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About the author
Constantino Stavros is a Professor of Marketing at RMIT University, Australia, and a Visiting Fellow at the Institute for Sport Business, Loughborough University London, UK. His research examines sport from multiple perspectives, and his current work sits at the intersection of consumer behaviour and technology.
Aaron C.T. Smith is a Professor of Management at Newcastle Business School, University of Newcastle, Australia, and a Professorial Fellow of Sport Business and Innovation at the Institute for Sport Business in Loughborough University London, UK. Aaron’s research considers the intersections between sport’s economic and social dividends, including sport for social innovation, the cognitive mechanisms of sport performance, decisions and belief change, fan-to-brand engagement, digital marketing, and innovation ecosystems.
Daniel Read is a Reader in Sport Business at the Institute for Sport Business, Loughborough University London, UK. His research applies qualitative and quantitative methods to understand the causes and consequences of pressing integrity issues in sport, including athlete welfare, governance, sponsorship, fan behaviour, and social media. Central to all these issues is the role technology plays in changing behaviours and the impact of digital business models in the sport sector.
