Veterinary Business and Enterprise: Theoretical Foundations and Practical Cases
Dec 2013 · Elsevier Health Sciences
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190
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About this ebook
Veterinary Business and Enterprise: Theoretical Foundations and Practical Cases presents readers with a unique collection of theory-based chapters and case studies that together provide a clear and practical illustration of key contemporary challenges in veterinary business management. The theory sections are written by leading academics from top universities and colleges, and cover leadership and management, the application of marketing theory, brand identity, ethical approaches to management and more. The practical cases are principally based on real businesses within the broader veterinary sector both nationally and internationally. Each case deals with themes specifically relevant to the effective and practical management of a veterinary or veterinary-related business and presents a particular business challenge for students to solve. The cases are supported by web-based overviews, student assessments and interactive questions. The book will be an important business and enterprise learning resource for both undergraduate and postgraduate level students of veterinary medicine. It will also be an invaluable supporting resource for business and enterprise educators and those responsible for curriculum design in veterinary schools internationally. - Presents practical cases supported by underpinning theory - Comes with online case-based resources - Contains contributions from leading experts and experienced veterinary business educators - Compiled and edited by the UK's first Professor of Veterinary Business and Enterprise
Veterinary Business and Enterprise: Theoretical Foundations and Practical Cases presents readers with a unique collection of theory-based chapters and case studies that together provide a clear and practical illustration of key contemporary challenges in veterinary business management. The theory...
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About the author
Colette Henry is an academic manager and educator, with an international research profile in entrepreneurship education and gender. She is Head of Department of Business Studies at Dundalk Institute of Technology, Ireland; Adjunct Professor, Griffith University, Queensland, Australia, and Visiting Professor, Oxford Brookes University, UK. Her previous roles include Adjunct Professor of Entrepreneurship at UiT-The Arctic University of Norway; Norbrook Professor of Business & Enterprise (Royal Veterinary College, London) and President of the Institute for Small Business & Entrepreneurship, London. She is the 2017 Sten K Johnson European Entrepreneurship Education Laureate.
Colette Henry is an academic manager and educator, with an international research profile in entrepreneurship education and gender. She is Head of Department of Business Studies at Dundalk Institute of Technology, Ireland; Adjunct Professor, Griffith University, Queensland, Australia, and Visitin...
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