Scientific Advertising
Jan 2009 · The Floating Press
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12 reviews
Ebook
122
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About this ebook
Many regard a successful marketing campaign as a mystical, hard-to-define feat that only happens when the stars align and other intangible factors happen to fall into place. Author Claude Hopkins takes the opposing view, arguing that successful advertising can be boiled down to a handful of empirical variables and scientific principles. This classic of the marketing genre is a must-read for aspiring businesspeople and entrepreneurs.
Many regard a successful marketing campaign as a mystical, hard-to-define feat that only happens when the stars align and other intangible factors happen to fall into place. Author Claude Hopkins takes the opposing view, arguing that successful advertising can be boiled down to a handful of empir...
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Ratings and reviews
12 reviews
Amanda Fleet
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February 11, 2019
Information presented is relevant even for internet advertising. I highly recommend.
2 people found this review helpful
Steven Kang
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August 25, 2018
It's a good book.
1 person found this review helpful
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