Though rules in creating compelling content haven’t really changed, ways in which the world blogs has since the last edition. The authors have learned a lot about social media since writing the previous edition’s manuscript. They understand and know how social media can make or break a blog. Microblogging is a new trend brought on by the wide utilization of social media. To that same end, networking with other bloggers and content creators on the web is another form of building one’s blog and one’s reputation as a writer.
Charlie White is an author and consultant who's been writing articles published in magazines and websites since the early days of the Internet. He's written for Wired and Popular Science magazines, was Senior Editor of Mashable, Senior Associate Editor for gadget site Gizmodo and Deputy Editor of NBC Universal tech site DVICE. He’s written more than 9,000 published articles, totaling more than 3 million words. Before he began writing magazine articles, blog posts and books, Charlie enjoyed a 30-year career as an Emmy award-winning television producer/director, directing five national television series for PBS
John Biggs writes about technology for the 46 million page-view-per-month website TechCrunch. He was former editor of Gawker Media's Gizmodo. He has a Master’s Degree in Business and Economic Journalism from NYU and is currently completing a non-fiction study of Marie Antoinette’s watch (he’s also a watch nut). After spending four years as an IT programmer during the dot-com era, he became a full-time journalist. He’s the author of the book, Black Hat: Misfits, Criminals, and Scammers in the Internet Age.