Intentional Marketing: A Practical Guide for Librarians
Oct 2018 · Bloomsbury Publishing PLC
Ebook
188
Pages
About this ebook
User-friendly, cost-conscious, and filled with examples from libraries of all types, Intentional Marketing: A Practical Guide for Librarians helps you maximize the return on your marketing investment (ROMI) by showing ways to combine marketing theory with in-house data, creating a global strategy that will drive all of your library marketing.
This book includes:
Discussions of marketing theory and how a global approach makes marketing easier, more effective, and less expensiveStep-by-step guides to help define what you are marketing, why you are marketing it, and to whomWays to identify everyone who affects funding, and how to turn them into stakeholdersWays to increase staff and stakeholder buy-inExamples of successful marketing efforts at other librariesDiscussions of different marketing tools (print and digital publications, social media, special events, public relations, programming, etc.), their costs, and how to determine which to useModel feedback and assessment forms
This book is a reference handbook with examples and step-by-step guides. It is written for library staff members who are currently implementing components of marketing in a piecemeal fashion and need a unifying context to streamline their efforts and improve their effectiveness.
This book includes:
Discussions of marketing theory and how a global approach makes marketing easier, more effective, and less expensiveStep-by-step guides to help define what you are marketing, why you are marketing it, and to whomWays to identify everyone who affects funding, and how to turn them into stakeholdersWays to increase staff and stakeholder buy-inExamples of successful marketing efforts at other librariesDiscussions of different marketing tools (print and digital publications, social media, special events, public relations, programming, etc.), their costs, and how to determine which to useModel feedback and assessment forms
This book is a reference handbook with examples and step-by-step guides. It is written for library staff members who are currently implementing components of marketing in a piecemeal fashion and need a unifying context to streamline their efforts and improve their effectiveness.
User-friendly, cost-conscious, and filled with examples from libraries of all types, Intentional Marketing: A Practical Guide for Librarians helps you maximize the return on your marketing investment (ROMI) by showing ways to combine marketing theory with in-house data, creating a global strategy...
About the author
Carol Ottolenghi is Director of Library Services for the Office of the Ohio Attorney General. Previously, she served as the public relations/marketing director of two different public library systems. She also ran the Ohio Humanities Council/American Library Association’s Let’s Talk About It series in which she shepherded 25 different under-funded libraries each year through every aspect of hosting and publicizing eight to twelve weeks of programming.
Carol Ottolenghi is Director of Library Services for the Office of the Ohio Attorney General. Previously, she served as the public relations/marketing director of two different public library systems. She also ran the Ohio Humanities Council/American Library Association’s Let’s Talk About It seri...
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