Besides advanced undergraduate students, graduate students and senior researchers, this book may also serve scientists and research workers from industrial settings, where fractals and multifractals are required for modeling real-world phenomena and data, such as finance, medicine, engineering, transport, images, signals, among others.
For the theorists, rigorous mathematical developments are established with necessary prerequisites that make the book self-containing. For the practitioner often interested in model building and analysis, we provide the cornerstone ideas.