Bill Gardner is president of Gardner Design and has produced work for Learjet, Thermos, Nissan, Pepsi, Pizza Hut, Kroger, Hallmark, Cargill Corporation, and the 2004 Athens Olympics. He is the author of LogoLounge I, LogoLounge II, LogoLounge III, and LogoLounge IV, and lives in Wichita, Kansas.
Anne Hellman has been involved in several design titles, including Rockport Publishers' Joel Desgrippes and Marc Gobe on Emotional Brand Experience.