Barbieland: The Unauthorized History
thg 12 2025 · Được bán bởi Simon and Schuster
Sách điện tử
352
Trang
family_home
Đủ điều kiện
info
Giới thiệu về sách điện tử này
“A rollicking tale of how Mattel spied, copied, and stole its way to market dominance, then fought with military intensity to compel us to buy more and more.” —The New York Times
The secret history of Barbie and what Mattel has done to keep her on top.
For nearly seven decades, Mattel billed Barbie as the first adult doll—a revolutionary alternative to the baby dolls before her, which had treated little girls as future mothers rather than future women. But Barbie was no original. She was a knockoff: a nearly identical copy of a German doll now erased from the narrative in favor of Mattel’s preferred version of history. It was Barbie’s first secret but far from her last.
In the “brilliant” (New York magazine) Barbieland, the long-hidden backstory of the world’s most famous doll is finally exposed. After snuffing out her predecessor, Barbie climbed to the throne of global girlhood and stayed there, fending off rivals with a mix of strategic marketing, government influence, ruthless litigation, and covert tactics worthy of a classic spy novel.
This “must-read” (John Jeremiah Sullivan, author of Pulphead) ride through the underbelly of American business pulls back the curtain on the corporate titans, cultural influencers, and toyland rivals who shaped this icon’s world—from flawed founder Ruth Handler to convicted Wall Street fraudster (and improbable Barbie savior) Michael Milken to the Bratz doll empire, which once put the brand on life support.
Through investigative reporting, global archival research, and interviews with key players from across the Barbie extended universe, Barbieland lays bare the unseen—and so often absurd—work that made Mattel a multibillion-dollar business and turned Barbie into an institution: a symbol as synonymous with American soft power as Coca-Cola and McDonald’s french fries.
The secret history of Barbie and what Mattel has done to keep her on top.
For nearly seven decades, Mattel billed Barbie as the first adult doll—a revolutionary alternative to the baby dolls before her, which had treated little girls as future mothers rather than future women. But Barbie was no original. She was a knockoff: a nearly identical copy of a German doll now erased from the narrative in favor of Mattel’s preferred version of history. It was Barbie’s first secret but far from her last.
In the “brilliant” (New York magazine) Barbieland, the long-hidden backstory of the world’s most famous doll is finally exposed. After snuffing out her predecessor, Barbie climbed to the throne of global girlhood and stayed there, fending off rivals with a mix of strategic marketing, government influence, ruthless litigation, and covert tactics worthy of a classic spy novel.
This “must-read” (John Jeremiah Sullivan, author of Pulphead) ride through the underbelly of American business pulls back the curtain on the corporate titans, cultural influencers, and toyland rivals who shaped this icon’s world—from flawed founder Ruth Handler to convicted Wall Street fraudster (and improbable Barbie savior) Michael Milken to the Bratz doll empire, which once put the brand on life support.
Through investigative reporting, global archival research, and interviews with key players from across the Barbie extended universe, Barbieland lays bare the unseen—and so often absurd—work that made Mattel a multibillion-dollar business and turned Barbie into an institution: a symbol as synonymous with American soft power as Coca-Cola and McDonald’s french fries.
“A rollicking tale of how Mattel spied, copied, and stole its way to market dominance, then fought with military intensity to compel us to buy more and more.” —The New York Times
The secret history of Barbie and what Mattel has done to keep her on top.
For nearly seven decades, Mattel billed Ba...
Khám phá thêm
Giới thiệu tác giả
Tarpley Hitt is a journalist in New York, New York, where she is an editor at and contributor to The Drift magazine. She has previously reported on culture and money for The Daily Beast and Gawker, and her work has also appeared in The New York Times, Bookforum, The Paris Review, The Guardian, Air Mail, Deseret Magazine, and Miami New Times.
Tarpley Hitt is a journalist in New York, New York, where she is an editor at and contributor to The Drift magazine. She has previously reported on culture and money for The Daily Beast and Gawker, and her work has also appeared in The New York Times, Bookforum, The Paris Review, The Guardian, Ai...
Xếp hạng sách điện tử này
Cho chúng tôi biết suy nghĩ của bạn.
Đọc thông tin
Điện thoại thông minh và máy tính bảng
Cài đặt ứng dụng Google Play Sách cho Android và iPad/iPhone. Ứng dụng sẽ tự động đồng bộ hóa với tài khoản của bạn và cho phép bạn đọc trực tuyến hoặc ngoại tuyến dù cho bạn ở đâu.
Máy tính xách tay và máy tính
Bạn có thể nghe các sách nói đã mua trên Google Play thông qua trình duyệt web trên máy tính.
Thiết bị đọc sách điện tử và các thiết bị khác
Để đọc trên thiết bị e-ink như máy đọc sách điện tử Kobo, bạn sẽ cần tải tệp xuống và chuyển tệp đó sang thiết bị của mình. Hãy làm theo hướng dẫn chi tiết trong Trung tâm trợ giúp để chuyển tệp sang máy đọc sách điện tử được hỗ trợ.
