The Signifying Self: A Psycho-social Semiotic Analysis of People Watching
Oct 2024 · BRILL
Ebook
88
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About this ebook
The Signifying Self is a study in people watching. It uses semiotics, psychoanalytic theory and sociological perspectives to consider how people present themselves to the world and are assessed by those watching them. It deals with people’s physical attributes, such as their age, teeth, bodies and the brands of things they wear and use to suggest how those watching them make decisions about them.
The Signifying Self is a study in people watching. It uses semiotics, psychoanalytic theory and sociological perspectives to consider how people present themselves to the world and are assessed by those watching them. It deals with people’s physical attributes, such as their age, teeth, bodies an...
About the author
Arthur Asa Berger is Professor Emeritus at San Francisco State University and the author of more than 100 articles and 90 books on semiotics, popular culture and everyday life.
Arthur Asa Berger is Professor Emeritus at San Francisco State University and the author of more than 100 articles and 90 books on semiotics, popular culture and everyday life.
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