How to Launch My Ethnic Business?
About this ebook
After a long deliberation of a business idea and of the structure therein, a major challenge consists of launching onto the market properly in order to be in the best position for the first moments of the life of your business.
This step is similar to the birth of a human being so we should take special care to strive for success. The objectives here are:
Identify the necessary steps to launch an ethnic business.
Develop a marketing plan for the launch of our business project.
Develop an action plan.
Pull off a remarkable launch.
Thus, the main concepts will assimilate the importance of a good launch, the 3 essential steps, and the implementation of the launch. At the core, we need to answer the following question: How do we execute a successful launch and have an impact on the market?
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About the author
Arnaud Segla, Consultant Manager and Author, promotes informal alternatives and ethnic identity in terms of inter- and intra-community socioeconomic performance.
As the head of a consulting firm and think tank since 2009, he has built expertise in ethnic entrepreneurship projects for the economic empowerment of communities through various experiences in project management and business engineering aimed at contributing to the definition of informal alternative solutions for economic and sustainable development in Canada and Africa.
He has developed customized programs and services specifically for newcomers and residents from diverse cultures who want to start a business quickly and on the right foot, and above all, make it last. Arnaud offers highly practical training courses designed to enable participants to bring their projects to fruition in a short period of time. He is the author of several books, including the first guide on ethnic entrepreneurship using an informal approach.
