The book traces the rise of a global force: affluent groups driving societal change. The wealthy emerge as bold, well‐connected elites looking to shake up the Nordic social contract. If they succeed, a vital path to equality may be lost. Changing one society at a time, the wealthy may become a transformative force on a global scale—a development that deserves attention across societies.
Anu Kantola is a Professor of Communication and Media Studies at the University of Helsinki. Her interdisciplinary research, drawing on sociology, political studies, and media research, has frequently examined political and economic elites as well as journalistic professions. Most recently, she has investigated the social and political consequences of globalisation and economic restructuring, including the emergence of new wealthy elites. Kantola is also an active public commentator and writer, engaging audiences beyond the academic sphere.
Hanna Kuusela is an Associate Professor of Sociology at the University of Jyväskylä. Her work examines the intersections of culture and economy, with particular emphasis on elite formations and the cultural dimensions of inequality. Trained in cultural studies, she is also an active participant in public debates beyond academia.