Delight!: READ Model to Design Remarkable Services
About this ebook
The methodology discussed in the book has four segments and is called READ Technique. READ stands for Research, Experience, Analyze and Discover. ‘Research segment’ focuses on capturing and analyzing the information available in the market, ‘Experience segment’ focuses on checking out the views and ideas generated, ‘Analyze Segment’ focuses on observing the aspects for service and ‘Discover Segment’ focuses on surveys and interviews. Each of the four segments has several devices and methods specified in this work which would help the professionals in designing great and winning services
About the author
Anshuman is an entrepreneur and investor and has been instrumental in nurturing many successful companies. He has created of several profitable companies in various domains. He is also involved in supporting development of several other organizations. In business, his interests lie in cutting edge technologies and innovative services.
His guidance has helped many businessman, investors and entrepreneurs to succeed in their objectives. He has also supported several entrepreneurship cells and incubation centers.
He is an engineer and a management graduate. He can be reached at anshuman.connect@gmail.com
