Digital Fashion Communication: An (Inter)cultural Perspective
Alice Noris · Lorenzo Cantoni
Aug 2022 · BRILL
Ebook
156
Pages
Tools
info
About this ebook
Fashion is an integral part of popular culture, closely intertwined with tales, magazines, photography, cinema, television, music and sports...up to the emergence of dedicated exhibitions and museums.
Fashion is undergoing a major digital transformation: garments and apparels are presented and sold online, and fashion trends and styles are launched, discussed and negotiated mainly in the digital arena. While going well beyond national and linguistic borders, digital fashion communication requires further cultural sensitivity: otherwise, it might ignite inter-cultural misunderstandings and communication crises.
This book presents the recent transformation of fashion from being a Cinderella to becoming a major cultural attractor and academic research subject, as well as the implications of its digital transformation. Through several cases, it documents intercultural communication crises and provides strategies to interpret and prevent them.
Fashion is undergoing a major digital transformation: garments and apparels are presented and sold online, and fashion trends and styles are launched, discussed and negotiated mainly in the digital arena. While going well beyond national and linguistic borders, digital fashion communication requires further cultural sensitivity: otherwise, it might ignite inter-cultural misunderstandings and communication crises.
This book presents the recent transformation of fashion from being a Cinderella to becoming a major cultural attractor and academic research subject, as well as the implications of its digital transformation. Through several cases, it documents intercultural communication crises and provides strategies to interpret and prevent them.
Fashion is an integral part of popular culture, closely intertwined with tales, magazines, photography, cinema, television, music and sports...up to the emergence of dedicated exhibitions and museums.
Fashion is undergoing a major digital transformation: garments and apparels are presented and so...
Discover more
About the author
Alice Noris, MA, USI – Università della Svizzera italiana (Lugano, Switzerland), is completing a Ph.D. on the overlapping area between digital fashion and intercultural communication. Her background is in foreign languages and literatures.
Lorenzo Cantoni, Ph.D. (1997), USI – Università della Svizzera italiana (Lugano, Switzerland), is director of the Institute of Digital Technologies for Communication, and chair-holder of a UNESCO Chair in ICT to develop and promote sustainable tourism in World Heritage Sites.
Lorenzo Cantoni, Ph.D. (1997), USI – Università della Svizzera italiana (Lugano, Switzerland), is director of the Institute of Digital Technologies for Communication, and chair-holder of a UNESCO Chair in ICT to develop and promote sustainable tourism in World Heritage Sites.
Alice Noris, MA, USI – Università della Svizzera italiana (Lugano, Switzerland), is completing a Ph.D. on the overlapping area between digital fashion and intercultural communication. Her background is in foreign languages and literatures.
Lorenzo Cantoni, Ph.D. (1997), USI – Università della Sv...
Rate this ebook
Tell us what you think.
Reading information
Smartphones and tablets
Install the Google Play Books app for Android and iPad/iPhone. It syncs automatically with your account and allows you to read online or offline wherever you are.
Laptops and computers
You can listen to audiobooks purchased on Google Play using your computer's web browser.
eReaders and other devices
To read on e-ink devices like Kobo eReaders, you'll need to download a file and transfer it to your device. Follow the detailed Help Center instructions to transfer the files to supported eReaders.
