Readers are invited to step into Albert’s thoughts and emotional world as he continues striving to endure a series of life’s riddles. This book does more than simply evoke sympathy; beyond that, it seeks to spread inspiration.
Alfred is widely recognized as a professional IT executive with extensive experience in global technology and business leadership. He currently serves as a Director at Kejora Capital and previously held the position of Senior Executive at Samsung Research Indonesia, where he led business and technological transformation initiatives, particularly in software research and telecommunications.
In academia, Alfred is an Adjunct Professor at the University of Chicago Booth School of Business (Asia Campus). He earned degrees from Universitas Indonesia, Vrije Universiteit Brussel, Rochester Institute of Technology, and the University of Chicago. His postdoctoral research focused on applying neuro-statistical approaches to derivatives financial markets, integrating multi-layered market sentiment analysis.
His research interests continue to center on cognitive social behavior technology, data intelligence, and machine learning. He also serves as an advisor to the Polsky Center for Entrepreneurship at the University of Chicago (Asia Campus).
Beyond his professional and academic pursuits, Alfred enjoys riding Vespas, collecting paintings, archery, and cooking.
He has authored several published works, including Idiot Engineering (2020), Code not Over! (2018), Inno-Fiction (2017), Beyond Me: Unleashing Technopreneurship Potential (2016), Competition without Fungibility (2007), and Risk Management Effects of Multifactoriality on Technology Business in Southeast Asia (2005).
In fiction, he co-authored Tangga Patah Hati (2020) and Jendela Mata Hati (2021) with Yugha Erlangga.
Yugha Erlangga was born in Jakarta on May 7, 1984. He completed his undergraduate degree in Government Studies at the Faculty of Social and Political Sciences, Universitas Padjadjaran, in 2007.
He began his career as a journalist at Tempo in 2008 and later worked as an editor at Penerbit Erlangga in 2010. In 2013, he became a Program Manager at IMZ, a nonprofit organization within the Dompet Dhuafa network, focusing on research, publishing, and training. In 2015, he briefly served as a prospective civil servant at the Election Supervisory Board (Bawaslu) before returning to his work as a media consultant and freelance writer specializing in educational reference books.
In 2016, Yugha received the Tempo Joint Investigation Fellowship to deepen his expertise in investigative journalism alongside journalists from across Indonesia. His book Panduan Pendidikan Antikorupsi untuk Siswa, published by Esensi (an imprint of Penerbit Erlangga), was recognized by the Corruption Eradication Commission (KPK) as the Best Non-Fiction Book for Youth in 2016. In 2019, his essay titled Adonara, Kaimana, dan Wajah Teduh Indonesia was awarded Best National Article by the Indonesian Journalists Association (PWI).
He has authored numerous books, including works on political education, anti-corruption education, democracy, tolerance, and national values, as well as biographies and inspirational books.