Strategic Marketing Management, 11th Edition

Alexander Chernev is a professor of marketing at the Kellogg School of Management, Northwestern University. He holds a PhD in psychology from Sofia University and a second PhD in business administration from Duke University.

Dr. Chernev has written numerous articles focused on marketing strategy, brand management, and behavioral science. His research has been published in the leading marketing journals and has been frequently quoted in the business and popular press, including Scientific American, Associated Press, The New York Times, The Washington Post, The Economist, The Wall Street Journal, Financial Times, Forbes, and Harvard Business Review. He has been ranked among the top ten most prolific scholars in the leading marketing journals by the Journal of Marketing and among the top five marketing faculty in the area of consumer behavior by a global survey of marketing faculty published by the Journal of Marketing Education.

Alexander Chernev has served as guest editor and area editor for the Journal of Marketing, Journal of Retailing, and International Journal of Research in Marketing, a guest area editor for the Journal of Consumer Psychology and for Marketing Science, and on the editorial boards of leading research journals, including the Journal of Marketing Research, Journal of Consumer Research, Journal of Consumer Psychology, and Journal of the Academy of Marketing Science.

Dr. Chernev’s books—Strategic Marketing Management; Marketing Management: Theory and Practice; Strategic Brand Management; The Marketing Plan Handbook; The Customer Science Handbook: Using Behavioral Insights to Create Breakthrough Customer Experiences; The Business Model: How to Develop New Products, Create Market Value and Make the Competition Irrelevant; and Kellogg on Marketing—have been translated into multiple languages and are used in the top business schools around the world. He is also a co-author of the latest editions of Philip Kotler’s seminal Marketing Management textbook.

Alexander Chernev teaches marketing strategy, brand management, and behavioral science in MBA, Executive MBA, PhD, and executive education programs at the Kellogg School of Management. He has also taught in executive programs at INSEAD in France and Singapore, at IMD in Switzerland, and at Hong Kong University of Science and Technology. He has received numerous teaching awards, including the Core Course Teaching Award, the Faculty Impact Award, and the Top Professor Award from the Kellogg Executive MBA Program, which he has received fifteen times.

In addition to research and teaching, Alexander Chernev has served as an Academic Trustee and Academic Fellow of the Marketing Science Institute and advises companies around the world on issues of marketing strategy, brand management, behavioral science, and consumer behavior. He has advised Fortune 500 companies on ways to reinvent their business models, develop new products, and gain competitive advantage. He also serves as an expert witness in behavioral science, consumer behavior, brand management, and marketing strategy matters.