Managing Innovation: Understanding and Motivating Crowds
Alexander Brem · Joe Tidd · Tugrul Daim
Mar 2019 · Series on Technology ManagementBook 32 · World Scientific
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Managing Innovation is a three-part series covering contemporary technology and innovation management research areas. Each volume comprises key articles from both the International Journal of Innovation Management and the International Journal of Innovation and Technology Management, published by World Scientific, and provides an international, disciplinary approach across its broad coverage of topics.
Relevant for both academics and practitioners, this volume focuses on key aspects of crowd innovation including motivations, challenges and benefits of this approach.
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The art of understanding, gathering and motivating crowds — New book offers new insights into the modern concept of user involvement in the innovation process.
Managing Innovation is a three-part series covering contemporary technology and innovation management research areas. Each volume comprises key articles from both the International Journal of Innovation Management and the International Journal of Innovation and Technology Management, published by...
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